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Guidelines and Best Practices

Official Web Pages

Web pages produced in direct support of and sponsored by WVU, WVU colleges, schools, departments, programs and offices are considered official WVU Web pages and are subject to review and approval by University Relations – Digital Services. Designs for the WVU home page, college pages, recruitment portal, student portal, etc., are reserved for those specific groups and may not be reused, copied or duplicated in part without permission from Digital Services.


All websites must meet our accessibility guidelines prior to launch. You must run your .sandbox site through Siteimprove and the site must have zero A or AA accessibility errors.


To understand how to better plan, write, and manage content, see 18F’s content guide.

Website Design

All web pages must contain a masthead, navigation, and footer. Your masthead must contain a logotype or wordmark, displayed at the top left. Your website should have a clearly defined set of navigation links near the top of the page that remains consistent throughout the site. In general, follow the same rules in the WVU Brand Guide when designing individual elements.

Most of the colleges and some departments at WVU have professional technologist-designers who work in conjunction with Digital Services. Professional technologists should use the WVU Design System to create WVU-branded websites. Once a site is designed, the Prof. Tech. should load designs into Conceptboard for initial approval, and will then, after revisions, reload and contact Digital Services for final approval.

If you do not have a professional technologist-designer assigned to your college or department, please contact or call 304-293-5305 before starting any designs.

Personal Web Pages

Pages developed for personal communication by WVU students and employees are considered unofficial Web pages. If you are working on a personal Web page, you should not imply that you are sponsored by or are speaking on behalf of the University. Also, you should not include the WVU logomark, logotype, seal, Mountaineer or any other WVU trademark on a personal Web page. Do not link your page to inappropriate sites.

WVU Logos on the Web

  • The Flying WV should not be animated.
  • Use the official logo with the ® (registered trademark symbol) with the Flying WV or the Flying WV with West Virginia University beside it followed by the ®.
  • Do not create your own designs with the words West Virginia University.
  • Since nothing can be imposed on top of the Flying WV, it cannot be used as watermark in the background with text over it.
  • All of the same rules apply on the Web as with print concerning the Flying WV.
  • Logos that compete with the Flying WV are only allowed under special circumstances and require the approval from University Relations.

Social Media

Sharing information is a basic tenet of higher education. Through social media, it is easier than ever to reach out to others and to share information. There have never been fewer barriers to sharing, but with this openness comes a need to know exactly what to share and with whom, as well as a clear understanding of what not to do.

WVU supports its faculty, staff and students in the use of social media to connect with each other and to accelerate teaching and learning.

If you department establishes a Facebook or Twitter account, please make sure that two administrators are assigned to the group. Also, see WVU's Social site for social media tips and guidelines.