Examples by Audience
The WVU Design System offers 4 general styles that can be refined in order to cover any intended audience.
General Audience
Sites targeted at faculty, staff, current students, or mixed audiences should use styles for a general audience. Our general audience styles can also be used in individual components and mixed with any of the other audiences listed on this page.
Division or Unit Website
The Strategic Communications and Marketing website is a good example of a division or unit website.
Sites Targeted at Current Students
Websites targeted at current students fall under a “general” audience category, for example the Students / UNEWS website.
College Home Page
This is an example college home page, which falls under a “general” audience category.
Academic / Traditional Audience
Sites targeted at alumni, or created for special events e.g. Commencement, should use styles for an academic / traditional audience.
Alumni Association Home Page
Here is what an Alumni Association home page may look like using an academic / traditional audience brand variation.
Graduation Home Page
Here is what a Commencement home page may look like using an academic / traditional audience brand variation.
Special Event Page
Here is what a special event home page may look like using an academic / traditional audience brand variation.
Formal + Modern
Sites targeted at state leaders and partners should use styles for a formal + modern audience.
Office of the President
The Office of the President website is a good example of a site using the formal, modern brand variation.
Corporate Relations Page
Here is what a Corporate Relations page may look like using a formal, modern brand variation.
Government Relations Page
Here is what a Government Relations page may look like using a formal, modern brand variation.
Prospective Students
Sites targeted at prospective students should use styles for a prospective students audience.
Admissions Home Page
Here is what an Admissions home page may look like using a prospective students audience brand variation.
Life at WVU Page
Here is what a Life at WVU page may look like using a prospective students audience brand variation.
How to Apply Page
Here is what a How to Apply page may look like using a prospective students audience brand variation.