Examples by Audience

The WVU Design System offers 4 general styles that can be refined in order to cover any intended audience.

General Audience

Sites targeted at faculty, staff, current students, or mixed audiences should use styles for a general audience. Our general audience styles can also be used in individual components and mixed with any of the other audiences listed on this page.

Division or Unit Website

The Strategic Communications and Marketing website is a good example of a division or unit website.

Visit the SCM Website

Sites Targeted at Current Students

Websites targeted at current students fall under a “general” audience category, for example the Students / UNEWS website.

Visit the Students Website

College Home Page

This is an example college home page, which falls under a “general” audience category.

View College Home Page Example

Academic / Traditional Audience

Sites targeted at alumni, or created for special events e.g. Commencement, should use styles for an academic / traditional audience.

Alumni Association Home Page

Here is what an Alumni Association home page may look like using an academic / traditional audience brand variation.

View Example Alumni Home Page

Graduation Home Page

Here is what a Commencement home page may look like using an academic / traditional audience brand variation.

View Example Graduation Home Page

Special Event Page

Here is what a special event home page may look like using an academic / traditional audience brand variation.

View Example Special Event Page

Formal + Modern

Sites targeted at state leaders and partners should use styles for a formal + modern audience.

Office of the President

The Office of the President website is a good example of a site using the formal, modern brand variation.

Visit the President’s Website

Screenshot of Corporate Relations home page

Corporate Relations Page

Here is what a Corporate Relations page may look like using a formal, modern brand variation.

View Corporate Relations Example

Screenshot of Government Relations home page

Government Relations Page

Here is what a Government Relations page may look like using a formal, modern brand variation.

View Government Relations Example

Prospective Students

Sites targeted at prospective students should use styles for a prospective students audience.

Admissions Home Page

Here is what an Admissions home page may look like using a prospective students audience brand variation.

View Example Admissions Home Page

Life at WVU Page

Here is what a Life at WVU page may look like using a prospective students audience brand variation.

View Example Life at WVU Page

How to Apply Page

Here is what a How to Apply page may look like using a prospective students audience brand variation.

View Example How to Apply Page

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